Sec.20-314a-7. Advertising guidelines

All schools advertising approved courses shall comply with the following guidelines:

(1) All advertising materials shall be submitted prior to publication,

(2) All advertising and notices shall tell the truth and reveal significant facts, the concealment of which would mislead the public,

(3) Advertisers and their agents shall be willing to provide substantiation of claims made,

(4) All advertising and public notices shall be free of statements, illustrations or implications which do not enhance the dignity and integrity of the real estate profession,

(5) All facilities offering services shall refrain from attacking competitors unfairly or disparaging their services or methods of operations,

(6) All advertising and written or oral statements shall avoid the use of exaggerated or unprovable claims and misrepresentations. In discussing the student's possible or potential economic future in the field of real estate only reasonable claims may be made,

(7) No unfounded guarantee shall be offered. All notices shall clearly and conspicuously disclose the full nature of services offered,

(8) False or misleading claims as to tuition and other course costs shall be clearly avoided,

(9) Material containing testimonials shall be clearly limited to those individuals reflecting their own personal experiences,

(10) In any advertising all schools are to refrain from using the wording "Approved by the Connecticut Real Estate Commission." The following wording may be used: "This course meets the minimum requirements as set forth by the real estate commission,"

(11) The size of type setting forth the wording in item 10 of this section no larger than the smaller type used in the advertisement,

(12) All locations where courses are offered must be submitted to the real estate commission for prior approval.

(Effective November 29, 1978)