Sec.42-110b-5. Lifetime of product

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If the words "Life," "Lifetime," or the like, are used in advertising to show the duration of a guarantee, and they relate to any life other than that of the purchaser or the original user, the life referred to shall be clearly and conspicuously disclosed.
Example: "A" advertised that his carburetor was guaranteed for life, whereas his guarantee ran for the life of the car in which the carburetor was originally installed. The advertisement is ambiguous and deceptive and should be modified to disclose the "life" referred to.

(Effective November 26, 1973)

                    
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